Website Search Engine Optimization
Why does this happen? What can you do to remedy this? The answer to both questions is SEO. If you want your site to appear when people look for what you have to offer, you need to optimize it for search.
What is SEO?
SEO or Search Engine Optimization is the science of tweaking a site in such a way that it appears on the list of results given to you by search engines when you use specific terms that describe what you have to offer.
For example, if you are a site selling second-hand car parts, when someone uses that same term on a search engine, you should appear on the first two pages of the results to get the traffic and the customers you need.
How Can a Site Be Optimized for Search?
When it comes to site optimization, whether you are a new site or an existing one, there are some key elements that need to be added and tweaked on your site. These are called On Page SEO elements.
Some of the on page elements that need to be taken care of include the following:
Keyword usage and integration
– This pertains to the keywords you integrate into your content. What do you want to be found for? Which keywords do you think your target market uses to find companies like you? Once the right keywords are determined, these will then be integrated into the content in your site.
Meta titles and descriptions
– Ever wonder why some of the paragraphs and titles you see describing a specific page you are visiting is not the same as what you read when you get there? This is because what you read on the search results page is actually a meta description.
This is a short description of what your page has to offer and is tailor-made to entice people to click through to your site with the use of accurate descriptions and the use of the keyword that your visitor used to find you.
Page loading speed
– Yes, the speed in which your page loads for your visitor is just as important as the content that your page has to offer. If your page loads slowly, that means that there are elements that are causing the issue.
We will remedy this by looking for these elements and taking care of them. When your site’s pages load quickly, you will find that people don’t leave your site that quickly.
That’s because they get to read and see the page they are trying to access without having to wait too long for it to load.
H1 tags, alt tags, and more
– Another thing that can help your site become more relevant in the eyes of search engines, which can translate to better placement on their results pages, is the use of tags on your pages. Alt tags on images, H1 tags, and more should be incorporated on all pages along with title tags for added relevance.
Using the right URL
– Did you know that the URLs you use on your site actually has a bearing on whether or not a search engine considers it relevant to a search term? URLs that show numbers instead of words are not optimized for search.
If your URLs show what the content of your pages are, these are considered more relevant by search engines than those that use mere numbers or codes that don’t tell you what a page contains.
Creating unique and substantial content
– Did you know that shorter content on your pages actually score lower in terms of relevance when it comes to search engine algorithms? Pages with less than 300 words on them are considered thin content.
To ensure that your site gets its fair chance at showing in the top ranks of search engine results pages, having content that is not only longer than 300 words but also full of useful and unique information is vital.
Aside from on-page SEO, you will also need to do off-page SEO. This is when outside sources direct traffic to your site via a variety of portals.
The key elements of off-page SEO, which HTMLID Web Services can help you with, include the following:
Backlinks from authority sites
– This is the holy grail of off-page SEO and is one of the most difficult to achieve. Getting links that lead back to your pages from sites that are considered authorities online requires a lot of knowledge and careful outreach that can only be done by those who know exactly what these sites will agree to.
Social media footprint
– There are billions of people on Facebook, Instagram, and Twitter. Establishing a social media presence is one of the things some sites forget to do, hence the difficulty in finding them when customers look for them.
Also called social media marketing, having a presence online via these portals will help ensure that the billions of people on them will find you effortlessly. This requires constant supervision and management though, which is why having a specialist handle this for you is a must.
The difference between on-page and off-page SEO is you have more control over your on-page optimization tactics than you do with off-page ones.
The latter relies a lot on what outside sources can do for your site while the former is something that you can do to create a better site. You have more control on the former but you need both to ensure that you have a properly optimized site for search.
What Can HTMLID Do to Help You Optimize Your Site for Search?
Optimizing a site to make it relevant enough for search engines to add it to their list of results is a monumental task. It involves not only careful research, content creation, and lots of hard work, but it also involves careful supervision and constant monitoring for changes in the algorithms that affect SERPs.
Learning to do this yourself can eat up a lot of your time, which is time that you can spend focusing on your business.
HTMLID can help you with your site’s optimization with the use of a plan that starts with an audit of your existing site and an outline of what has to be done. Included in the plan will be a list of content revamps, content additions, creation of social media accounts, and many more.
A lot of these are tedious and can be very time consuming. Instead of going at these tasks yourself, you can trust in us to not only get this going for you but to also maintain it for you.
Don’t let your site remain in the dark any longer. Have it optimized so your target market and clientele can find it with the use of search terms that aptly describe what you have to offer.