The Difference Between Off Page and On Page SEO
Posted: November 1st, 2019 / Author: Mate I
Marketers who have paid attention to the ever-evolving SEO world in the last few years would definitely know that Google has made a number of crucial modifications to their algorithms.
To date, there is Panda, Hummingbird, Penguin, and Pigeon together with a number of updates to those. This plethora of developments have left many online marketers off track and if you still believe that you would be just fine if you load up enough keywords onto a site, you are in for a rude awakening.
That tact may have worked just fine half a decade ago but not today with the recent algorithms focusing on optimizing pages for web users.
Aside from the Google updates, another issue marketers face with SEO these days is how they approach it. A lot of marketers today take everything related to SEO to be under one roof but in reality, there are two branches of SEO that need to be looked at.
These are off page SEO and on page SEO.
To help give you a better understanding of these in the hopes of providing you with ideas on how to fine-tune your SEO methods and techniques, here is a comprehensive look at each:
On-Page SEO Defined
The fundamentals of on page SEO are essential optimization methods such as utilizing the right keywords in the content and making sure of the meta description, HTML code, and alt and title tag’s accuracy.
Basically, on page SEO refers to all the procedures that could possibly be done to bolster its place in search engine rankings.
While the aforementioned elements are definitely important, on page SEO also considers factors such as quality of content, the performance of the page itself and its structure.
Let’s now take a look at the different on page elements:
Just because keywords have become less vital than they were a number of years back, it does not mean that they are longer a foundation of SEO because they still are.
However, the emphasis has turned to the use of long-tail keywords because these suit the search preferences of today’s web users. For optimal results, study your audience and what keywords they are actually looking for and then, optimize the content found on your site around those specific keywords.
2) Meta Description
The concise description that you see right beneath the URL on a results page and also underneath a headline on a social post is what is called the meta description.
This contains a brief description of the content that users would see on that specific page. And so, you have to ensure that pertinent keywords are included in the meta description to give you a better chance of being sniffed out by search engines.
Another pro tip is the make sure that the meta description does not go over 300 characters.
3) Alt Text
The alt text is a word or even a phrase that refers to an image to help it get indexed by search engines.
4) Title Tag
The title tag is another important chance for you to include pertinent keywords and increase the visibility of your website. This is essentially what you call the primary heading that users would see on the results pages.
5) SSL HTTPS
In this day and age, page security is proving to be a crucial element of any page. One way to make your page more secure and visible is by enabling the Secure Sockets Layer or the SSL security tech.
By doing so, you are making sure that the exchange of information between your server and that of the visitor’s is seamless and most of all, safe. In addition, Google actually favours sites that enable SSL, making it a crucial component to visibility.
6) URL Structure
Aside from the elements that have been discussed, a well-structured URL is just as significant since it lets search engines go through your site’s pages a lot easier. It also makes users navigate through your site effortlessly.
Your URLs should hold keywords that pertain to the pages that they are intended for as comprehensible URLs generally earn more clicks and help engines crawl through your site a lot faster.
7) Internal Linking
Internal linking is another significant element of on page SEO. This is because linking to a number of related pages in your site allows search engines to go through your site easier and helps visitors remain engaged a lot longer.
8) Page Performance
While other on page SEO elements pertain to a page’s content and structure, a site’s performance is also crucial to its ranking. Basically, a page that takes its sweet time to load or don’t render well on mobile would not rank as well on search engine results pages as users would often get peeved and leave, thereby boosting the page’s bounce rate figures.
What is Off-Page SEO?
While you do have control over on page SEO, off page SEO pertains to page ranking components that happen away from it, which includes promotional tactics and backlinks. Your marketing campaign is also taken into account in off page SEO.
The amount of backlinks that direct to your site is without question, the most important element in off page SEO. Simply put, the more sites that point to your content, the better it is for you as Google would most likely give you more domain, thereby raising your page ranking.
And while a lot of marketers are now trying other tactics such as paid backlinking, there are more organic ways to go about this like guest blogging or even being featured in publications related to your content.
2) Domain Authority
Think of domain authority as your site’s grade.
Measured on a scale that goes from 1 to 100, your domain authority is provided to you by search engines to define the strength of your site. Those sites that have a higher domain authority would be given preference when it comes to search results while those that have lower scores often end up at the bottom.
There are several factors that determine a page’s domain authority such as the domain name, how long the domain name has existed, its history, the number of backlinks your page has and the volume of 404 pages.
Therefore, you should always evaluate your website to make sure that it is adhering to the best practices so you can strengthen your domain authority and make your way up the page rankings.
3) Social Promotion
Page ranking is not directly correlated to engagements on a post made on social media. However, social media posts that produce a lot of clicks would definitely augment traffic to your site and create a huge amount of link shares.
As a marketer, you should realize that these two — on page and off page SEO — work in tandem to boost your page rankings.
And by making sure you have got your bases covered when it comes to the things you have absolute control over — such as your content — you could line your website up to have more backlinks, which could then lead to higher domain authority and thereby, better page visibility.