Pros and Cons of Custom Made Code Over Page Builders

So you have finally decided to take the next step in building your business by having your very own website made. It may sound easy but producing a website takes meticulous planning and carefully thought-out decision-making.

A tricky call that you have to make is whether to use a custom-made web design or a ready-made page builder like the one that WordPress touts.

On one hand, a lot of firms go ahead and make use of WordPress mainly because it involves less cost since you no longer have to tap the services of a website designer or have a programmer write code.

As mentioned above, you have to carefully consider the pros and cons of this route before you make a decision.

And so, which is the ideal choice for you and your business?

To help make a sound decision, here is a list of the pros and cons that might be exactly what you need to finally make the proper call.

Custom Web Design

A custom-made website is one that is produced from scratch. It is made precisely according to your exact specifications and vision. With a custom made website, the possibilities are endless, especially when talking about functionality and aesthetic value.

Custom made websites are better suited for settled businesses that are especially keen on branding as well as marketing and unique usability.

Often times, custom-made sites are created when the specifications of the site’s owner cannot be met the WordPress page builder. This is especially common when you want one made that feature complex functionalities.

In order to make this happen, you need to tap the services of a web design firm that would utilize complex programming to produce a particular website.

The languages that a programmer might use to do this may include the likes of PHP, Python, and Javascript just to name a few.

What are the Pros?

➢ If you so choose to have a custom website developed, it would definitely make your business stand out as your website would feature a look and feel that appropriately represents your vision. This might not at all be possible if you would be using WordPress.

➢ A custom-built website has the added benefit of being more search-friendly compared to one that was made using a template found in WordPress’ library. This basically means that it has a higher chance of ranking higher in search engines. This is particularly important for businesses that want to acquire leads and raise its conversions online.

➢ If your business is keen on flaunting and subsequently establishing its branding in the market by showcasing a distinct appearance, feel and vibe on your website, then there is no other way for you to go but use a custom-built website. This could possibly give you the precious opportunity to have your business stand out from the rest.

➢ Having a custom-built website gives you the opportunity to have modifications made to your website should your business have any in the future. Just a simple call to the firm that designed the site and all would be taken cared of.

➢ Should your website encounter any bugs or issues that need troubleshooting, you really don’t have anything to worry about as a custom-made site can be easily fixed by the developer that made it. This is because the web designer that created it is well-versed in all things pertaining to your website and he or she should have no problem getting it up and running once again.

What are the Cons?

Let’s get right to it: custom-built websites are prohibitively expensive compared to one that is made using WordPress because these are tailored to your preferences and business needs.

In order to pull this off successfully, you would definitely need the professional services of web design experts. In addition, the entire process of making a website from scratch may take some time.

Not only that, any chances that you would want to be done can also take time and you would have to exclusively rely on the skills and availability of the web developer to be able to do all of these.


WordPress is a popular website creating tool that was initially intended for people to produce blogs. However, through the years, it has grown and developed into a multifaceted tool for people with basic web knowledge to be able to create websites of their own.

A huge reason why WordPress has become such a go-to platform for making websites is that you really do not need to be knowledgeable in writing codes or even programming language to produce a website.

How popular is WordPress in this day and age? Consider this statistic: WordPress made an estimated 15% of all existing websites in the world today, with that figure rising.

In order to help you ascertain whether you should or should not use WordPress, learn what the pros and cons are of using this tool to make your own website.

What are the Pros?

➢ It does not take very long to create a website when using WordPress. The reason for this is because the CMS has been worked on already, leaving you more time to just focus your energy on making worthwhile content and attractive design.

WordPress also features a robust library of themes to choose from. So, rather than spend a lot of time producing one of your own, you can just browse through the library and pick the one that appeals to your needs the most.

➢ WordPress’ large community composed of skilled developers always makes sure that you have everything you need to make your own website. This group of developers works exhaustively to identify any security breaches and then, provide a patch at the soonest possible time. This means there are always updates available to address any immediate needs.

In addition, WordPress also has a lot of SEO tools that can help you take care of your page ranking. These plug-ins help you produce some fundamental SEO additions like that of the meta description and meta titles just to name a couple.

As a matter of fact, WordPress even has plug-ins that actually tells you if your site is optimized for SEO.

➢ If you are using WordPress to create your website, you no longer have to worry about it rendering well on different mobile platforms, tablets or even PCs as the different themes provide any user with a positive browsing experience.

What are the Cons?

➢ As mentioned, WordPress has an extensive selection of themes to choose from. In spite of that, it still is entirely possible that you will not be able to find one that really satisfies your website’s specific needs.

Should this concern arise, you really do not have a choice but to employ the services of a skilled web developer who has a comprehensive understanding of WordPress.

➢ While WordPress developers consistently churn out security updates and patches, it remains a ripe target for hackers who oftentimes take advantage of the time it takes to create said patched to wreak havoc on your site.

Simply put, WordPress is a platform that needs consistent maintenance and the patches that developers provide might prove tricky to install. In cases like these, you might have to seek assistance from a skilled web developer.