10 Tips to Better Search Engine Rankings
Posted: November 1st, 2019 / Author: Mate I
The secret to getting your website to rank a lot better on search engine rankings is that there is no secret. The fact of the matter is when it comes to website optimisation, there is no magic trick to make your page rank better nor does it happen overnight.
If you want your website or pages to be visible to users that are doing searches on Google, you must carry out the right approach to draw the attention of search engines as well as users.
Search engine optimisation is basically all about what the user wants.
Search engines such as Google aspire to give users results that are as close to their inquiry, and it really is unsurprising that the most optimized pages are given priority and better positions on a results page.
Digital marketers these days know that as important as having quality content is, a good, coherent and consistent strategy to showcasing said content is just as crucial.
Plugging in as many keywords as you could is no longer efficient especially if your goal is to grow your business’ reach on the Internet.
1) Get a Good Understanding of Google’s Ranking Algorithm
Every good digital marketer knows the consistency with which Google updates its algorithm. And the thing is, they do not really publicize such changes, which means you should always be on your toes when it comes to these things.
One of the best ways you can go about staying on top of the latest changes is to do due research on these things. There are a lot of resources online like Google Webmaster Central.
2) Activate SSL Encryption
SSL encryption carries a lot of weight with Google, which launched it five years ago in 2014. Since then, SSL encryption, which is popularly known as “HTTPS,” has gained a lot of popularity because of its ability to augment your website’s security.
Not only that, it also does wonders for your SEO ranking as it keeps users’ data secure whenever they pay your site a visit. If you happen to have a commercial website that entails users having to input vital data like credit card information, then it is imperative that you activate SSL encryption.
Google would take notice of this, which would really help your page get a boost in the rankings.
3) Well-Structured Data
Sometimes called Schema, structured data is a crucial component that helps Google determine which search results would show up.
This is a permutation of ratings, locations as well as images that would bolster your website’s ranking and raise the likelihood of its showing up right above your competition.
4) Check Your Title Tags
Your pages’ title tags are an often overlooked but crucial element to your SEO optimisation goals. First, you should check if the pages on your website have title tags. If ever they do, you should inspect they are under 55 characters long.
Title tags essentially convey to Google as well as other search engines what kind of content is actually on your site, and so, you should really take the time to ensure that the keywords you have placed match the page’s content.
The more on point your keyword selection is, the better the likelihood that your website would show up on the results page whenever a user looks for what is on your website.
5) Evaluate Your Meta Descriptions
Meta descriptions function a lot like the title tag in that it sets the table for the user to find out what content they should expect from your page.
It may look like a trivial thing but you definitely should pay attention as it could help improve your click-through rates, which in turn, would boost your page rankings.
A couple of pro-tips is to make sure that your meta description does not exceed 160 characters, and the language used should be compelling enough to make users visit your website instead rather than that of the competition.
6) Use H1 Headings Properly
If you think the H1 tag is merely just website text in bold that is placed to create a heading, then you are truly missing out on a real opportunity to get some much-needed traction for your website.
H1 headings actually give the user a peek into what he or she should expect from your content.
This should be utilized at the topmost of pages to establish your content and most importantly, this should also have a keyword that is pertinent to your website.
7) Place Canonical Tags
You should also make sure to use canonical tags at the top of the code you are using, as this would basically indicate to Google that this is in fact, the most authentic version of a web page.
This makes it very difficult for a code to be ditched and get rid of competition from a website that has the same coding. Simply put, doing this simple tact would help your website avoid bearing any duplicate content.
8) Properly Describe All Images and Alt Tags on Your Website
Having images on your website is important as this would give users something else to look at apart from just words.
These also can also positively influence your SEO rankings. And so, do not just place pictures on your site; you also have to produce ingenious names as well as alt tags that properly describe the image.
Doing so would allow Google and other search engines to precisely pinpoint the image. And the more related it is to the user’s inquiry, the better the chances of your site popping up on the results.
9) Check Your Website for Error Code Pages
If you are linking to other websites or pages that are no longer functioning or have content that has been taken away, users or visitors would end up seeing a 404 error page. And so, you have to constantly check links on your website to avoid this from happening.
If ever you do find links that are no longer functioning on other websites, you can simply modify the link by redirecting it to another reliable website.
And if ever you find that your own website contains an error page, you can just tailor it to mimic your website’s look. After all, although not ideal, it is more acceptable for your website to have a 404 error page than to have an empty one.
It does not send the right message to users and site visitors as it makes you and your business look lazy and unprofessional.
10. Provide a Sitemap
In order for your website to appear in search engine results, it needs to be indexed. One way to help you do this by with a robots.txt file that can aid in determining the pages that you would like to be indexed and crawled by various search engines.
If you do not do this, pages that are internal or have not gone live yet might show up in search engines. Essentially, sitemaps convey to search engines which pages are where, thus paving the way for your website to show up in search engines.
It is not too late to augment your SEO strategy by using these easy-to-do tips. Implementing just small chances could still have a substantial impact on the ranking of your website. Just be patient though.
You won’t see the impact right away but with time and consistency, you soon would!